Context

the skechers brand is looking to raise its profile in belgium, and alpaga has developed a digital activation campaign with Demi Lovato to do just that.

To mark the occasion, we've created an interactive competition. The prize: a trip to New York! How do you win? Take a selfie promoting Skechers (logo, shoe), each time a friend likes or shares the post, we calculate the distance between the participant and the friend who liked the post and add it up to the participant's profile. People who virtually reach New York will be entered into a prize draw. The competition was relayed via sponsored posts on the social networks.