VOIR

Your creative boutique*

active involvement
in your business to grow

To achieve a high level of knowledge of your business, we've developed a series of interactive tools. Spend time in your company, talking with people, with your customers.
And only then do we start implementing strategies to achieve your business goals.
We don't create logos, but brand worlds that help you sell more.
We don't do social networking, we engage customers to get them interested in your products.
We don't create ecommerce, we create a virtual store that spans thousands of kilometers and drive people in your shop.

*a creative boutique?
What is it?

It means that we're not a big agency that has to serve as many customers as possible, but a small boutique that has a special relationship with its customers, a human relationship.

Methodology

Discover

The first step in our collaboration is to discover your company, your products, your workplace, your market.

Reveal

In strategic workshops with your team, we create and define a relevant and differentiating brand strategy to ensure brand success.

Translation & planning

Based on the brand strategy, we define the tone of voice, the identity, the various media and advertising campaigns needed to bring your brand to life - in short, the long-term marketing plan.

Design

We create all the elements required for the realization of the plan, logo, corporate identity, videos, communication media, website, social media campaigns, SEO, SEM, packaging.

Deploy

We deploy all the tools and manage the printing and broadcasting of your TV spot, radio spot, bus shelter, social media and Google Adwords campaigns.

Analyze & adapt

At the end of a campaign and on a recurring basis, we analyze the results, check whether we've reached our objectives and adapt the marketing plan. It's long-term support that ensures your brand's success.

Tailor-made
services

As a creative boutique, we're a one-stop shop for marketing and communication, anticipating all your future needs. Every service is executed with the highest technical and creative standards. 

A lighthouse
in the night

Understand where you stand, what levers you need to activate to return to growth. We study your company, its operations, its image and its marketing ecosystem, and create a strategy and a transformation plan to help you achieve it.

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Create a strong image

Clarifying your message, defining your values and vision, we help companies build a strong brand, starting with the consolidation of brand foundations, the transformation or redesign of your business.

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Create your online presence

There's no need to convince you that everyone uses digital technology - you're busy reading this on a digital device yourself - but not everyone uses digital technology in the same way. alpaga guides companies to develop a coherent and relevant strategy for their online presence, from website and SEO to augmented reality technologies, social media, contest applications and newsletters.

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your impactful content

Online campaign, social media post, reel, stories, website, motion design, blog, newsletter, video... we create all kinds of content to feed your online presence, create awareness or credibility for your brand.

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Certifications

Subsidies availables

As certain services are strategic elements for companies wishing to launch or create growth, Walloon companies can benefit from government support with a subsidy covering between 50 and 75% of the cost of services in auditing, consultancy, branding, digital strategy and social media strategy.

The agency is certified by the Walloon Region for "business creation and growth cheques".

Contact us for more information.

History,
origin

alpaga is founded 2 brothers, 1 creative with experience in international branding and adversiting agency, the other in retail marketing agency as digital developer. The idea of alpaga was easy: "build brands, experiences by combining the storytelling, branding techniques with opportunities offered by the digital".

The idea immediatly seduced some brands, either other agencies, a good idea using technology to provide new emotion, no one can resist to that! and the first big clients were agencies like altavia act*, absolute agency, oil in water, wavemaker agency, TBWA, and we worked on brands like cointreau, RTL Group, Sony Pictures, Deutsche Bank, Universal Pictures, Media Markt, Proximus, Douwe Egberts... 

10 years later the agency evolved, alpaga is not only focus on creative material including ads/branding & digital anymore.
The agency have a main focus on accompagning the client in each step of the brand building: business consulting, define a name, a tone of voice, design the identity, communication, digitize a product or service to increase the value or build stronger  connection with the audience, to reach that we developped our tools throught the years, based on the research of work of Simon Sinek, Facebook, Y&R, Keller & our own experiences. 

But the agency is not only focus on Belgian market, with experience in France, UK, South Korea and Netherlands, the two brothers aslo have deep connections throught the family with the Vietnam, Vietnam has a lot of offer to the world, imagine helping a vietnamese producer to bring a delicious chè bap or banh mi in our belgian supermarket like they can already enjoy our chocolate and beer.

Cedric & Frédéric Faltin
close up of an alpaca artwork in alpaga agency

Our belief.
Our manifesto.
Our culture.

Creativity, Innovation, Passion, Efficient, Multiculturalism & Integrity are the value we share inside the company and we share with our client, but we also have some rules that help us to produce outstanding projects and maintain a good relationship with our client.

1. Every project we did has to be creative
Creativity touches people and adds value to your brand, setting you apart from the crowd.
Communication without creativity is just a piece of printed paper, a waste.
Burn your money if you like, but don't ask us to do it for you.

2. We solve problems
We're not artists, we're designers. We use analysis, technique and emotion to create projects that achieve a goal. If your feedback isn't relevant, we won't do it; we want to see your brand succeed, not please you.

3. We choose our clients and projects
We can’t do a great job if the projects don’t fit in our values and vision.

4. No bullshit relationship
We are the most transparent as we can be. Like a lot of people, we don’t like the dark, shadowy areas… We expect the same from our clients.

5. We avoid pressure
Diamonds are made with high pressure but need time to be discovered and cut. To provide the highest impactful, effective, and ROI projects, we need time to know your context, design, test, and rework our projects. If we run too fast, we can just provide a piece of coal. It doesn’t mean we can’t work fast; it just means we need time to think of the best solution. 24h delivery doesn’t allow us to benchmark or challenge our ideas.

6. « If you don’t make mistakes, you aren’t really trying »
We authorize making mistakes, and we learn from them.

7. We never do the same thing twice
The comfort zone is boring. Feed us with a challenge, and we will deliver the best project of your life.

8. Each project is important
Every tool we deliver is a communication asset, a brick to build your empire.

9. There are no projects we are not proud of
because each time it’s the result of a narrow collaboration between us and our awesome client.

10. No strings attached
our HQ is in Belgium, but don’t be surprised if you receive mail starting with xin chào. Since COVID, the team can work remotely from around the world.

11. We can do AI, we can do NFT, augmented reality, we can do #InsertTrendsOfTheMoment
but we will do it only if it adds value to your brand, if it’s relevant…

12. We say no to pitch or specs work! work fo free!
Pitching, produce strategic or creative content for free, is a very common practice in our business when trying to convince a new client.
After years we have decided that from now on we will dedicate our time only to people who pay for our work, our expertises, this way we don't exhaust our team on potentially unpaid projects and dedicate that time to our clients to strengthen their position in their market or learn new skills, difficult for us to consider respectful a client that don't pay the working hours of others, it doesn't fit with our values.

We have a way of working, a methodoloy, a portfolio that demonstrates our ability to work for different industries, different problems and 11 years of experience.

The only condition for us to accept a free project is that you spend your weekend, your evenings with us after your working hours with the attestation of your employer that you will not be paid during these hours.

Conversely if you pay this pitch, we can discuss it. 

What our great clients have to say about us

Taobé Consulting

The collaboration with Alpaga went wonderfully well. Cédric, Frédéric and their team immediately made us feel comfortable, which helped us to authentically discuss our ideas. Alpaga was in charge or rebranding our company’s image and building an identity that truly reflects us. Our values, our logo, our colors: everything fits our mission and our corporate DNA. They understood who we were and managed to guide us while leaving us free.

Anaïs Thys - CEO & FOUNDER

Bepark & IZIX

Flexible, understanding our needs and easy to communicate with, alpaga supported us in the creation of our communication materials. As alpaga has experience working for major brands and startups, their input was much appreciated. The creative input and associated results enabled the in-house team to focus on other missions.

Florence Mackelbert - Brand & PR Manager

brewspot & Belgian Process Solutions

Alpaga helped us reposition our brand. Originally focused on B2C, we changed our positioning with the agency, redefining our values, our mission and professionalizing our brand image to win over major customers such as ING and other multinationals for their teambuilding activities. Flexibility, involvement and creativity punctuated our work sessions.

Christophe Semaille - Co Founder

cosmorigin

alpaga helped me develop a brand and range of natural, eco-responsible cosmetics. Creativity and flexibility were the hallmarks of our collaboration, and relying on the agency enabled me to focus solely on production and distribution channels.

Christofer Houze - CEO

Brasserie Héritage

Building a storytelling and a packaging in the world of beer is no easy task, especially in a country like Belgium. Nevertheless, the agency was able to respond to the brief, and immediately understood my ambition and my needs, and responded by providing the positioning, the name, the identity and the packaging.

Clément Hallet - CEO

Materia Nova

After decades of existence, Materia Nova, a research center for new materials, needed to revamp its image to meet its new international ambitions. Aligning the vision of over 200 people was not an easy task, but despite the constraints, the agency was able to respond to the brief with unfailing flexibility, creativity and advice.

Sabine Bouchez - Communication coordinator

let's share a coffee and begin the journey to a strong, successful brand with the perfect guide: an alpaca!

Belgium (HQ)
Rue d'Havre 140
7000 Mons
Send a mail
+32 65 62 37 83

Vietnam (RO)
720A Đ. Điện Biên Phủ, Vinhomes Tân Cảng,
Bình Thạnh, Hồ Chí Minh 72300
Send a mail

Camelidae group SRL
BE0500.585.029
CGV
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More than 100 clients have already adopted us and our approach

assar
BePark
SWCS
Cointreau
umengo
e-maprod
Sauna en bois
Glenfiddich
ALDI
AB3
Cour des dames
Poncho
Deutche Bank
Asteria
Fairtrade
La Brute
Waste end
connexion immo
Taobé consulting
Neurogreen
L'épice du dragon
Mont des anges
Microsoft Innovation center
Oxfam
SPOTT

Certifications

Proud member

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