Context

The Maison du Tourisme de Sambre Orneau has the difficult task of representing 5 towns in the province of Namur in Belgium. To achieve this, it decided to create a common branding that could be adapted to each town.

Alpaga designed an acronym that represents the territory, but also draws on the region's medieval past (the symbol is reminiscent of pennants), and we created all the materials that represent the brand: brochure, rollup, social network visuals...