Réseau RADiS:
Rooted in Rebellion

Context

Réseau RADiS is a collective of local food producers and actors from the Dinant region who decided they'd had enough and weren't going to stay quiet about it. Faced with the steamroller of the agri-food industry, they united, sharpened their values, and chose to hit hard with a bold, unapologetic brand.

Building on the strategic brand platform developed by OYO Branding, we designed the logo and the website. The graphic system plays on the tension between the raw codes of local markets and a rebellious energy, applied consistently across all touchpoints without compromise. The website is a direct platform that cuts out the middlemen and connects consumers with the producers in the network. Just the way Réseau RADiS likes to do things.