Orange is the new grey

Context

After years of activity, GMV Architecture decided to completely rethink their positioning, name and visual identity.

Our mission was to translate the values of the new brand: simplicity, modernity and warmth while boldly breaking away from the traditional codes of the architecture sector, often defined by neutrality and cold minimalism. The bold orange stands as a strong statement: a color that stands out in an architectural world dominated by black and grey, reflecting the energy and approachability of the agency. An identity designed to be as memorable as it is consistent, from business cards to stationery.