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a dragon
to watch the spice

NAMING
brand IDENTITY
PACKAGING
DIGITAL
Video
Communication
Photo

Context

Safran du Mont Panisel is releasing a gin made from saffron, the basic ingredient for all its products, and has entrusted our agency with the task of marketing the product.

We based our storytelling on the brand's origins in Mons, a city with a dragon in its folklore, so the brand naturally became the dragon's spice. The agency then created all the brand elements, from name to website & packaging.

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The packaging was very successful, lot of people bought the product only because the packaging.

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Belgium(HQ)
Rue d'Havré 140
7000 Mons
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+32 65 62 37 83


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More than 100 clients already adopted us and our approach

assar
BePark
SWCS
Cointreau
umengo
e-maprod
Sauna en bois
Glenfiddich
ALDI
AB3
Cour des dames
Poncho
Deutche Bank
Asteria
Fairtrade
La Brute
Waste end
connexion immo
Taobé consulting
Neurogreen
L'épice du dragon
Mont des anges
Microsoft Innovation center
Oxfam
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