A new brand image for the RCA of the city of the wolf

Just over 2 years ago, we submitted a tender for the RCA in La Louvière. To present our tender, we had to produce a series of documents to demonstrate our strategic vision. We won the contract, but we presented a slightly different track from the one that La Louvière residents experience on a daily basis. Our idea was to position the RCA as the public structure that connects citizens to the city's various infrastructures (swimming pool, camping services etc.), in order to put the citizen back at the center (Citizen of La Louviere will appreciate this pun). With this in mind, we designed our identity with paths running through the visuals, underpinning the brand signature: "putting the citizen back at the center". In terms of colors, we decided to bring a colorful touch to the city of La Louvière, to support its youthful, vibrant side and the diversity of its services.